GFSA needed someone to take over a stagnating website redevelopment project. The existing web developers were not able to generate the content required for the site and the client didn't have the time, so Kudos was commissioned to take over the project to bring it to completion. Using as much of the existing site structure as possible, Kudos re-designed the site, greatly expanded the content and successfully launched the new site.
Sony VAIO Notebook PC Launch Campaigns
Having been recognised for our expertise in the corporate IT market, Kudos was commissioned by Sony to build their presence in that market. This was achieved successfully through a series of high profile launch campaigns for Sony VAIO notebook PCs. The fully integrated campaigns included database acquisition, direct mail, literature production, photography, content generation including the writing of technical white papers, and telemarketing.
The new NovaCast website is an important part of an ongoing marketing programme that has repositioned the business to broaden its customer base and attract significantly larger contracts. 2 years after its launch, the highly successful new website is generating well over twice as many visitors as the old site. The site is the portal for a content marketing campaign that is generating significant inbound sales leads.
Andair designs and manufactures light aircraft fuel system components. The new e-commerce website needed to allow customers to dynamically construct the exact configuration of fuel selector needed for their aircraft from the wide range of options available. This highly complex database-driven back-end allows hundreds of thousands of component permutations enabling customers to specify and buy online exactly what they need.
M2 Computing Corporate Identity
M2 Computing is an IT support business with a focus on SMEs. The company needed a comprehensive review of their whole marketing and branding strategy including the development of a new marketing communications plan, corporate identity, website and outbound lead-generation programme.
C-Pen Advertising Campaign
C-Pen is an innovative text scanner developed by Swedish company C-Technologies (then part of Ericsson). Kudos was commissioned to handle all UK marketing for the launch of the product range and was also tasked with the establishment of a retail strategy for the product and then the implementation of that strategy. The integrated direct marketing approach was aimed at recruiting retailers for the product and raising awareness of the brand.
Origin Storage Website
The new Origin Storage website was a major step forwards from the original site and included a complex e-commerce section including thousands of products. The back end needed to integrate seamlessly with CNET to import images and product description while a product configurator allows visitors to search through the massive stock list for specific products.
Andair Corporate Identity
Andair, the leading manufacturer of fuel systems for light aircraft, commissioned Kudos to assist with all aspects of marketing. A corporate identity project was one of the recommendations as the current branding looked tired and dated. The new, much sharper and more modern identity better reflects the technical and engineering excellence of this business.
Simplisys is a leading developer of innovative service management software. Faced with a very competitive and dynamic market, Simplisys needed to refresh its branding and thoroughly modernise the graphics throughout its software. Kudos provided marketing and graphic design for this project and brought the website into line with the new look and feel of the software solution.
Toplevel (now part of Equiniti) provides secure online case management software primarily to Government departments. One of the key objectives they have when designing case management software is to make the user experience as intuitive and easy as possible. Their own website did not meet the very high standards they set themselves so the new site needed to be modern and effective from a marketing point of view while delivering the excellent user interface that characterises their software.
Panasonic Integrated Marketing
Having worked with Panasonic Business Systems in a number of product areas, Kudos was asked to put forward proposals for the launch and strategic marketing of ToughBook PCs within the UK market. A strategic marketing plan was proposed together with the tactical implementation plan which included extensive database work, the design and production of product and corporate literature, direct mail, multimedia and telemarketing. The combined efforts of all concerned resulted in the largest order ever placed in Europe for notebook PCs, a considerable increase in market share and a position of dominance in their target market segment.
GFSA Exhibition Display Boards
GFSA attended the TECS OGWA 2018 show in Oman and needed us to work with the show organisers in Oman to supply them with digital artwork files in the correct format for local printing.
Martin Dawes Marine Corporate Identity
Martin Dawes Electrical is a well established supplier of sophisticated audio-visual equipment to the corporate market. When the Marine Division (Martin Dawes Marine) was launched, Kudos was commissioned to provide corporate design and marketing services aimed at positioning the business to cater for the top end of the marine electronics and entertainment market. Kudos provided corporate identity, advertising design, exhibition support, product and corporate literature, online marketing and PR services.
Hi-Level Mezzanine Floors Corporate Identity
Kudos was commissioned to provide outsourced marketing support for H-Level Mezzanine Floors which started with complete re-branding including a new logo, website, literature pack, exhibition stand, building signage, photography, stationery, business forms and sub-branding for a new service. Kudos then implemented all design proposals, managed all marketing activity and ran a PR campaign covering the launch period.
Netdespatch Corporate Identity
As a market leading transport industry software specialist, Netdespatch were relatively happy with their logo but needed it to be refreshed as part of a planned expansion in their marketing activity. Kudos put together a Corporate Identity package which evolved the logo design and brought together all of their marketing collateral under a new creative theme. This included designs for their stationery, website, brochures, data sheets, exhibition stands, documentation and all customer-facing materials.
Lane Telecom Corporate Identity, Marketing & Graphics
Kudos provided marketing support for Lane Telecom for over 4 years during which time corporate identity, graphic design and production work included logo, exhibition support, corporate brochure, product brochures, case studies, data sheets, white papers, advertising, sales support materials, partner support campaigns...
Lane Telecom Website
Kudos managed all aspects of Lane Telecom's marketing for 4 years during which time the design of the website evolved to reflect the changing nature of the business.
Firstnet Solutions Website
Firstnet Solutions is a highly ambitious IT services business providing IT infrastructure and cloud-based solutions. The website needed to reflect the seamless integration of services and communications solutions and to demonstrate how businesses can achieve more through the use of technology.
M2 Computing Website
Working with the client's web development company in India, Kudos provided all design and content for the new M2 Computing website and successfully implemented the site as part of an integrated marketing communications plan.
SITOC Corporate Identity
Sometimes the client has built up strong emotional attachments to an existing identity so key elements need to be retained. This was the case with SITOC where we worked within the constraints provided by the client and evolved the logo. Corporate Identity is about more than just the logo, however; the choice of typography, images and layout contributes to the overall look and feel.
NovaCast Corporate Design
As part of its Outsourced Marketing Department role, Kudos designs, writes and produces content in support of outbound campaigns and to populate the website. Content produced includes case studies, technical data sheets, guides, white papers and technical briefing documents.
Simplisys Corporate Identity
In order to compete on a level playing field, smaller companies must pay close attention to their corporate identity and what it says about the business compared to larger competitors. Simplisys had a software solution that was as good as anything on the market but the image of the business made it look smaller and less professional than its larger competitors. The new corporate identity together with a refresh of the software graphics has transformed the look and feel of the business.
NovaCast Advertising - Online and Print
As part of its ongoing engagement to provide marketing services to NovaCast, Kudos manages all online and offline advertising design, production and media buying.
Elcom ITG Corporate Identity
Having supported Elcom Group for many years, Kudos continued to provide marketing support to the business following a management buy-out. A completely new corporate identity was required to position the business as a substantial player in the corporate IT market. Kudos delivered a comprehensive package of designs including application of the new identity throughout the business and into advertising, online and literature production.